Welcome to the Fit Gear Life: A Lifestyle Built on Movement, Community & Adventure.

May 27

3 min read

If you’ve been around any of our businesses — whether it’s shopping for your next ride at Rochester Fitness + Cycling, catching a sunrise rental at Sodus Bay Bike & Adventure Co, reading a blog post on Fit Gear Spot, or joining a Ride Flow MTB clinic — you’ve probably felt it: We’re building something bigger than just bikes. We’re building a way of life.

Today, I want to officially introduce you to what we’re calling the Fit Gear Life — a family of brands connected by a shared mission: helping people stay in motion, live healthier, and discover more joy through adventure and community.

It All Started with a Wrench and a Dream

Back in 1997, when I opened Rochester Fitness + Cycling, I was just a guy who loved bikes, gear, and helping people. That same energy still drives everything we do — but now, it’s grown into something much more dynamic and interconnected.

We’ve created an ecosystem where each brand serves a purpose — and together, they support you in every aspect of your active lifestyle.

Rochester Fitness + Cycling

This is where it all started. Our shop is still the heart of what we do — expert service, trusted advice, and a place to connect with your cycling crew. Whether you're a beginner or seasoned rider, we’ll get you dialed in and out the door with confidence.

Fit Gear Spot

This is my digital HQ. From gear guides to mental wellness tips, Fit Gear Spot is where I share knowledge, test new ideas, and inspire movement. It’s for anyone who wants to ride better, feel stronger, and live a little more fully.

Ride Flow MTB

Ride Flow isn’t just a ride group — it’s a mindset. We started this to bring riders together for group rides, off-bike education, and a more inclusive, empowering riding experience. It’s community, its wellness, it’s trail time with purpose.

Sodus Bay Bike & Adventure Co.

Opening summer 2025 — this is your gateway to exploring Sodus Point and beyond. Think e-bike rentals, scenic coastal rides, and curated adventures. It’s where the ride meets the water — and it ties together all the other elements of the Fit Gear lifestyle.

How It All Comes Together

Here’s the magic: Each of these brands is strong on its own — but when they work together, they become a full-circle experience.

Ready to buy or service your dream bike? Come into RFC.

Looking to learn more or read up on training gear? Head to Fit Gear Spot.

Need trail skills or some motivation? Join a Ride Flow event.

Looking for a new Adventure, want to try an e-bike? Rent it at Sodus Bay Bike.

We’re creating touchpoints — not just transactions. This is about building a lifestyle you can plug into anytime, at any level.

The Fit Gear Life Family of Brands

Rochester Fitness + Cycling

Your trusted local bike and fitness shop since 1997. We specialize in bicycle sales, expert service, and fitness equipment — all backed by unmatched mechanical knowledge and community care. 2501 Browncroft Blvd, Rochester, NY rochesterbicycle.com

Fit Gear Spot

Your guide to movement, mindset, and gear. An online hub for riders and wellness seekers — with blogs, product reviews, fitness tips, and lifestyle content built to keep your life in the right gear. www.fitgearspot.com

Ride Flow MTB

Your off-road community, on and off the trail. An inclusive mountain biking group that builds skills, friendships, and confidence. Join us for local rides, clinics, and off-bike wellness events. Ride Flow (@rideflowmtb) • Instagram photos and videos | #RideFlowMTB

Sodus Bay Bike & Adventure Co.

Explore more. Stress less. A coastal experience center in Sodus Point, NY offering electric bike rentals, scenic ride routes, and curated adventures along the shore. 8116 Margaretta Rd, Sodus Point, NY Opening Summer 2025 Sodus Bay Bike & Adventure Co.

Join the Movement

This isn’t just about bikes. It’s about building a life that flows — on the trail, in the gym, around your community, and out in nature.

At the end of the day, this is all about you — the riders, families, and adventurers who’ve supported our vision. We’re here to help you find your flow, take care of your body, and reconnect with what matters.

So, whether you’re out on the trails, grabbing a coffee after a ride, or just getting back into movement — your part of this. Welcome to the Fit Gear Life. Let’s ride!

— Jamie G.